Irons in the Fire Promo


Mari Fridenmaker wanted a video to attract new athletes to the sport of triathlon. I developed the concept and script and Mari ran away with it – inviting her athletes to provide the voices behind the video – many of whom were training for their first event. After the audio was captured and cleaned up, video footage captured, the video edited itself. The budget was low, the athletes were willing and the Blue Iron Quick Spot was quickly done!

My Role in the Project:

  • Developed the concept, script, and storyboard
  • Shot and edited all video clips
  • Edited audio tracks
  • Added music form and secured rights agreement
  • Edited the video around the audio




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