Adobe After Effects

Logo Animation and Title Sequence

I developed this animation sequence in Adobe After Effects for Coach Mari Fridenmaker, founder and CEO of Blue Iron Coaching. She delivered me the layered file of her company logo and I was able to deliver her this title sequence to be used on all her training and publication videos going forward.

Purpose:
Blue Iron Coaching had already developed an outstanding company logo that represented the sport of triathlon. Keeping that logo intact, I wanted to develop an animated introduction for all Blue Iron videos that would gain the audiences attention, become familiar, accurately capture the spirit of Blue Iron, be viewable on all devices, and be very short. I also wanted to develop an image and sound that represented the sport of triathlon.

My Role in the Project:

• Dissected the existing logo in Adobe Illustrator
• Created the play sequence in After Effects and Photoshop
• Created the audio sound track in Garage Band and Adobe Audition
• Worked with Mari Fridenmaker to exceed her expectations